Instagram vs Facebook Advertising in Kenya: Which is better for Your Business?

In the Meta family, Instagram & Facebook are like siblings with differing abilities as a result of their age, experience and general demeanor. This article provides an interesting comparisson of Instagram vs Facebook advertising in Kenya, covering user demographics, engagement rates, ad formats, costs, and targeting options. It highlights various success tips and provides industry-specific recommendations. By understanding each platform's strengths, businesses can choose the right one to maximize their marketing efforts and achieve optimal reach and impact. I. Introduction In Kenya, social media has become a powerful tool for businesses to reach and engage with their target audience. With millions of active users, platforms like Instagram and Facebook offer unique opportunities for advertising. Choosing the right platform is crucial for maximizing your marketing efforts and achieving your business…